Last updated: 23 May 2026

My Travel (my-travel.co.uk) is a UK-focused travel inspiration and affiliate content website. We publish information about adults-only holidays, couples escapes, romantic all-inclusive resorts, cruises and discreet lifestyle-friendly travel. This Privacy Policy explains how information may be collected and used when you visit this website.

Who is responsible for your information?

For the purposes of UK data protection law, My Travel is the website responsible for personal data collected through this website. My Travel is an affiliate publisher and is not a travel agent, tour operator or booking provider.

Privacy rights enquiries should be made through our Contact page. A dedicated public enquiries channel should be published there before commercial launch.

Information we may collect

• Information you provide: such as your name, email address and message if you contact us or submit an enquiry once a contact method is enabled.
• Technical information: such as IP address, browser type, device information, referring pages, approximate location and activity on the website.
• Cookie and analytics information: information about how pages are used, subject to the cookie tools and consent choices available on the website.
• Affiliate interaction information: when you click a partner link, the partner or affiliate network may record referral and booking-related tracking information under its own privacy policy.

How we use information

We may use information to operate and secure the website, respond to enquiries, understand which guides are helpful, improve website performance, prevent misuse and measure eligible affiliate referrals. We do not sell holidays directly and we do not receive your full booking or payment details from travel partners unless a partner separately provides limited reporting data.

Lawful bases under UK GDPR

Where UK GDPR applies, our lawful bases may include:

• Legitimate interests: to run, secure and improve an informational travel website, measure general performance and respond to genuine enquiries.
• Consent: for non-essential cookies, marketing communications or similar activity where consent is required.
• Legal obligation: where we must retain or disclose information to meet legal requirements.

Affiliate links and third-party travel partners

My Travel contains links to third-party travel partners and comparison services, including Expedia and potentially other approved partners in future. If you follow a partner link and make a booking, we may receive commission. This does not affect the price you pay.

Travel partners operate their own websites and handle booking, payment, passenger and account data under their own privacy notices and terms. Before booking, please review the relevant partner’s policies.

Cookies and analytics

Cookies and similar technologies may be used to make the site function, maintain security, remember preferences, measure website visits and attribute affiliate referrals. Essential cookies may be necessary for site operation. Non-essential analytics or advertising cookies should only be used in line with applicable consent requirements.

You can manage cookies through your browser settings and any cookie controls presented on this website. Disabling certain cookies may affect partner tracking or some website functions.

Data sharing and international transfers

We may share limited information with service providers who support website hosting, security, analytics or affiliate tracking. Clicking a travel-partner link may send information to that external partner or its affiliate network. Some providers may process information outside the UK; where applicable, they are responsible for using appropriate data-transfer safeguards.

How long information is retained

We retain personal information only for as long as reasonably necessary for the purpose collected, including handling enquiries, website security, resolving disputes and meeting legal requirements. Analytics and affiliate reporting retention may be determined by the relevant provider.

Your UK data protection rights

Depending on the circumstances, you may have rights to request access to personal data, correction, erasure, restriction, objection, portability and withdrawal of consent. You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe data protection law has not been followed.

Security, children and changes

We take proportionate steps to protect website information, but no online service can guarantee absolute security. This website focuses on adult-oriented holiday inspiration and is not directed at children. We may update this policy when our services, affiliate relationships or legal obligations change; the latest version will be displayed on this page.

Related information

Please also read our Terms and Conditions, Contact page and the affiliate disclosure in the site footer.